MARCH 12, 2015 | BY GINA ACOSTA

Canada’s leading grocer has developed a novel idea that its supermarket competitors in the U.S. may want to think about using.

Loblaw has introduced Naturally Imperfect-labeled produce. The company describes the new line as the smaller, misshapen produce that still tastes great and is good for you. The produce will now be available at stores in Ontario and Quebec.

http://www.retailingtoday.com/article/canadian-market-launches-scratch-n-dent-produce-line